Contribution margin only holds when marketing, ecommerce, and ops share one order-level number. Build that worksheet before you scale ad spend.
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Read articleBefore you scale paid traffic, audit the Shopify product page on a phone: price, variants, hero match to the ad, and add-to-cart. Fix those leaks first.
Read articleShopify stores stall at scale when two apps write the same order field. Map webhook owners, metafields, and rate limits before the next campaign spike.
Read articleShopify has no native sandbox for the Claude connector. Three architecture patterns keep AI queries and write experiments off your live storefront.
Read articleAfter the 26 August 2026 auto-upgrade, Additional Scripts stopped on non-Plus Shopify stores. Check if Google, Meta, and TikTok purchase tracking still fires.
Read articleShopify WebMCP registers catalog, cart, and checkout tools on Liquid storefronts. What merchants should test before treating in-tab agents as a channel.
Read articleTen Shopify accessibility bugs that block WCAG AA, who owns each fix, and how to remediate theme, app, and hosted checkout gaps without overlay theatre.
Read articleShopify theme customisation leaves the supportable path when Liquid, section groups, and dynamic sources diverge. How to tell, and what to do next.
Read articleShopify Sidekick now runs a daily continual learning loop on production traffic. What the flywheel means for Admin GraphQL, merchant ops, and custom stack work.
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