Practical guide to migrating from WooCommerce to Shopify. Covers WordPress decoupling, plugin audit, subscription mapping, URL redirects, and common replatforming mistakes.
Read articleHonest guide to migrating from Magento or Adobe Commerce to Shopify. Covers configurables, metafields, URL redirects, integration MoSCoW, and common failure modes from real replatforming projects.
Read articleA 4x Shopify ROAS does not guarantee profitability. Learn why contribution margin matters more than return on ad spend,and how to evaluate paid campaigns on real ecommerce unit economics.
Read articleShopify theme mistakes, bloated JavaScript, over-animated UX, poor accessibility, and misused sections, directly reduce conversion rates. A practical audit from real builds.
Read articleHigh-performance Shopify themes rely on clean Liquid architecture, lean asset loading, modular sections, and minimal app dependency—not just fast page scores. Full structural breakdown inside.
Read article
