Stale banners, intermittent 404s, and missing products after a Shopify Markets split usually trace to catalog publishing or edge cache, not the theme.
Read articleWhat we learned building a UCP Global Catalog explorer: product data architecture, catalog visibility, pagination limits, and hint-based infinite scroll.
Read articleFix Shopify metaobject filters combined with storefront search: why each works alone, why together they return zero results, and how to diagnose the query.
Read articleStrong add-to-cart and checkout-start metrics with zero purchases usually mean a last-mile problem. Bucket abandoned checkouts and isolate payment friction.
Read articleShopify theme mistakes, bloated JavaScript, over-animated UX, weak accessibility, and misused sections cut conversion. A practical audit from real builds.
Read articleHigh-performance Shopify themes rely on clean Liquid architecture, lean assets, modular sections, and fewer apps, not just fast page scores.
Read articleOnline Store 2.0 introduced JSON templates and sections on every page type, so merchants can edit layouts without developers. What changed and when to upgrade.
Read articleShopify Liquid controls storefront layout, metadata, and performance. Learn what it affects, why theme architecture matters, and how it shows up at scale.
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